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The new Small Biz Matters program is all about People, Policy, Purpose. It is conversational and chatty and dedicated to empowering small businesses and their advisors to engage with policy and advocacy. Why? Because what Government does very much Matters to all Small Biz. Good and bad. A labour of love, in 2014 Alexi Boyd started broadcasting to give back to the local small business community. She knew information and support was lacking. Now with over 220 podcasts, the show is sought by PR Agencies and Government departments for its rich, informative content. Media Partners include universities, the Australian Tax Office, ASBFEO, COSBOA and international fintechs. Sponsored by the Australian Small Business and Family Enterprise Ombudsman’s office, each week we sit down with experts, advocates, business leaders, policy makers and politicians to dive into specific areas of government policy that affects your business and clients. We’ll give you a heads up on what’s coming down the policy pipeline, find out who’s fighting in your corner and empower you with ways you can influence those decisions which affect your business every single day. The program is broadcast weekly on Tuesdays live on local community radio Triple H 100.1FM, through the Community Broadcasting network, and wherever you get your favourite podcasts.
Episodes
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
Small Biz Matters – #170 Providing the small business community with educational content and advocacy since 2014
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 11 August 2020
Not all Tech Founders are cut from the same cloth. We imagine an uber-cool twenty something hipster in designer ripped jeans in their inner west grungy garage, spouting bourjois ideals and claiming their commercial idea is there to make the world a better place.
But what of those founders who fell into the role - coming up with one of those once in a lifetime nuggets that might, just might make them a fortune. Oh, and make the world a better place too.
Sharon Melamed, the founder of Matchboard is one such creator. She’s a self proclaimed Non-Techy Tech Founder who wears life experience and a distinct lack of IT fluency with pride. Her approach to nurturing what she recognised as a brilliant idea and turning it into a hugely successful company was very different and drew more on her past than the tech future she now owns.
Topics we’ll be covering:
- What’s it like to be a Non-Tekky Tech Founder
- Some stats on tech founders - they’re not always millennials!
- Discussion about what’ it’s like to come into this world after leading a successful internationally successful corporate JOB career.
- With corporate experience you take the best of the best of their business
- Building a network and collaborated with so many others.
- Didn’t need an accelerator to understand the execution but rather it became around learning the tech.
- Setup & Collaboration - a different approach
- So, rather than co-founding which is what techpreneurs typically do, you partnered with a company based overseas
- Negotiating a different sort of contract with an overseas company
- How did you think of that approach?
- How has social marketing has been important in developing your credibility as well as growing your business.
- Organic LinkedIn strategy to get your business off the ground
- What does it mean to be targeted by the LinkedIn gods in their ivory tower?
To find out more go to their website: https://www.matchboard.com.au/
About our Guest:
Sharon is a multi-award winning entrepreneur. Following a corporate career across 5 countries, she founded Matchboard, a free-to-use website where companies can enter their needs and get matched with “right-fit” suppliers. In 2018, Matchboard was crowned “Business of the Year” at the Optus My Business Awards. And in 2017, Westpac named Matchboard as 1 of Australia’s top “200 Businesses of Tomorrow”. Sharon was named Suncorp Innovator of the Year 2018, and Entrepreneur of the Year at the 2019 Women in ICT awards. Sharon has a double honours degree and University Medal from the University of Sydney and speaks five languages.
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