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The new Small Biz Matters program is all about People, Policy, Purpose. It is conversational and chatty and dedicated to empowering small businesses and their advisors to engage with policy and advocacy. Why? Because what Government does very much Matters to all Small Biz. Good and bad. A labour of love, in 2014 Alexi Boyd started broadcasting to give back to the local small business community. She knew information and support was lacking. Now with over 220 podcasts, the show is sought by PR Agencies and Government departments for its rich, informative content. Media Partners include universities, the Australian Tax Office, ASBFEO, COSBOA and international fintechs. Sponsored by the Australian Small Business and Family Enterprise Ombudsman’s office, each week we sit down with experts, advocates, business leaders, policy makers and politicians to dive into specific areas of government policy that affects your business and clients. We’ll give you a heads up on what’s coming down the policy pipeline, find out who’s fighting in your corner and empower you with ways you can influence those decisions which affect your business every single day. The program is broadcast weekly on Tuesdays live on local community radio Triple H 100.1FM, through the Community Broadcasting network, and wherever you get your favourite podcasts.
Episodes
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 17 March 2020
The concept of Leadership is a bit topical … but for all the wrong reasons in the current climate. But focussing ourselves back on small business owners being life-long learners, let’s learn about how to develop leadership skills.
So what does it mean to be a real leader in your small business? Is it possible to learn these practical skills quickly or does it take years of real-life experience in order to lead from the front?
Who better to ask for advice than the CEO of the Leadership Institute, Dana Lightbody. The institute’s aim is to create a singular point of contact for all leaders, regardless of industry. It can be lonely at the top but regardless of what industry you are in; leadership is universal.
Welcome to the show Dana.
Topics we’ll be covering:
- How do you define true leadership?
- Tell the listeners about your career journey and why you’re passionate about supporting women in leadership positions?
- In terms of leadership do you think a gender gap exists in reality or is it more of a hangover from the 1990s?
- What do you think it takes in the current climate to become a true leader?
- practical strategies to improve your leadership skill set for both small businesses and corporate
- Is the evolution a slow one or does it take an opportunity to present itself which you grab onto and run with it?
(Dana to include stats when talking through these points.
- Talk about the upcoming Empowered Woman event on 26 March 2020.
To find out more go to their website: https://www.theleadershipinstitute.com.au/
Tuesday Mar 10, 2020
Tuesday Mar 10, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 10 March 2020
Small Business owners know there’s no such thing as an overnight success; it takes years of long hours, sacrifice and crappy two-minute noodle meals. So when you and your close friend have this idea and you know it’s got huge potential, how do you launch it from inception to a viable business, access funding for growth and then take on the world? And what happens when the horse bolts and you need to hold back on growth that’s too fast?
Importantly, you need self f belief, solid strategy and to surround yourself with great people you know will guide you in the right direction. Plus in a partnership (with a mate, no less) you need a foundation of trust and “squaring the ledger” with one another and those around you.
Today we learn from Finder - an Australian EntrepreTech Success Story.
One half of the founding team is Fred Schebesta Entrepreneur, speaker, author, Blockchain Australia Fellow, AFR Young Rich Lister 2019 who joins us today to share his fascinating journey and what’s in store for Australia success stories like Finder as they take the next, global step.
Welcome to the show Fred.
Topics we’ll be covering:
- The partnership and business relationship has stood the test of time and lasted over many years between you and Frank; what’s your secret to partnering with a friend and making it a success?
- From the material that’s out there about Finder.com and the journey, it seems to be all about being part of a team. As you grow exponentially how do you keep the team culture positive through the ups and downs?
- How has your role as Founder evolved?
- One aspect of business you’ve kept in your strategic planning has been to “square the ledger” with one another. What does that mean to you in the partnership and do you continue to integrate that into your team’s values set?
- A typical mantra you use is “Building a business or exercising a tactic” Talk us though why an innovative business should be aware of this concept?
- Growth can sometimes be too fast and overwhelm business owners. What are your practical tips for avoiding burnout and knowing when you’re “pushing the envelope”
- What were some of the pivotal points in the growth of Finder.com and did you really see them as important at the time?
- Fred, you have a unique view of funding – you don’t believe in Unicorns but rather a Phoenix. Can you explain that to the listeners – especially those who want to succeed in the fast-paced Fintech industry.
To find out more go to their website: https://www.finder.com.au/
Tuesday Mar 03, 2020
Let’s not panic but rather, feel prepared
Tuesday Mar 03, 2020
Tuesday Mar 03, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 3 March 2020
So… we’ve all probably got a bunch of smallish concerns using up valuable brain space at the moment. There’s the BAS which was completed (hopefully) only last week, the fires which ravaged many of our fellow business owners, the economy is tanking, there’s no such things as imports from China right now… oh, and a little tiny virus scaring the bejesus out of all of us.
So we brought in an expert to talk you through some practical strategies (that’s what the show is all about) to foresee, identify and mitigate the risks of this potential threat.
Welcome to the show Daniel.
Topics we’ll be covering:
- So Daniel, without creating panic and making us think too much about armageddon how can a typical small business owner break down this potential threat into strategies which are achievable and mitigate risk?
- What industries would be hardest hit in terms of the risk the virus could pose?
- What are some of the problems we need to consider?
- How do we go about prioritising these?
- Staff?
- Premises?
- Stock?
- If security is about mitigating risks what strategies do you suggest to lessen the risk to your business
- Breakdown into home-based businesses
- Retail
- Serviced based businesses
- Construction
- Is insurance a factor here, or is it too immediate a threat to be thinking of what damage might be done?
To find out more go to their website: https://www.calamity.com.au/
Tuesday Mar 03, 2020
Do you really charge what you’re worth or do you undervalue yourSELF?
Tuesday Mar 03, 2020
Tuesday Mar 03, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 3 March 2020
One of the greatest challenges when starting a business, or indeed all stages of growing a business is knowing what to charge.
Goods are easier to price - you compare your service and quality standards with that of your competition, test the market and off you go - but services can be tricky. Even industries where there are clear standards based on experience, qualifications and work, valuing yourself within that range isn’t always clear cut.
Do you aim for the middle of the pack? Do you start cheaper and then gradually increase your price or is it sometimes a race for the bottom?
In particular there’s 50% of us which probably undervalue ourselves and that’s females - particularly in the services industry. In celebration of International Women’s Day an expert in growth strategy joins us. Dr Abbie Grace is here to share some strategies you can implement to see your own value and then pitch to exactly the right type of client what you’re worth.
Welcome to the show Abbie.
Topics we’ll be covering:
- What’s your background and why are you so passionate about supporting small business?
- There are three steps to charging what you’re worth: Choosing the right niche, packaging the services you sell and then set your fees
- How does identity play into what kind of fees you charge, and even the kind of business you have?
- You have to present your services so you sell on the value of the outcome created NOT on the time it takes you to deliver.
- You set your fees based on the intersection of how much your client values the outcome, the value created AND how much they can afford.
- The psychology and the conversation
- Distancing yourself
To find out more go to her website: www.oneextrazero.com
Tuesday Feb 25, 2020
Tuesday Feb 25, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 25 February 2020
The small business community has been in turmoil in recent months. Between extreme weather events across the country, the bushfire devastation and the fallout for surrounding communities and now the Coronavirus and the impact on imports and exports there would be few businesses and humans behind them, unaffected.
Well, help is at hand. Whilst other agencies can be slow to act and have any impact, the ATO, thanks to it’s high level access to our data and real time information on businesses, can act quickly. With extended deadlines, payment plans and extended support the administrators of our tax system are doing their best to keep you IN business.
Here to update us on the supports which are ALREADY in place for small business and recent improvements to the way we engage with them is the ATO’s Deputy Commissioner Andrew Watson.
Welcome to the show Andrew.
Topics we’ll be covering:
- The ongoing bushfires and natural disasters will and have had an impact on small businesses – what advice do you have for them?
- Ongoing support the ATO offers for natural disasters, and that we apply auto two month deferral to postcodes (clients should call if they’re unsure)
- In fact it is an whole of government approach to support, incl grants, as well as the deferrals already in place.
- How long will this support be in place?
- Software update: The old fashioned and clumsy AUSkey is retiring and being replaced by MyGovID and RAM – what ARE these and why is it happening?
- The WHEN: End of March deadline - is this a real deadline and what happens if we fail to meet the deadline. Are we locked out?
- The WHY this is happening - what are you being asked from queries and what’s the response?
- The WHO - does this apply to everyone?
- Real life examples on what the improvements will likely be for businesses and the ATO
- Single Touch Payroll update - Most small businesses will be well underway, but for those who aren’t, what can be done?
- Reminder that businesses have/are transitioned, and to call us if they need assistance
- That this year will be the first time some businesses lodge the annual return this way, what will change at EOFY for reporting and documents to staff?
- What if I’m the only employee? Does this apply to me?
- E-Invoicing – what is it, and what does this mean for small businesses?
- Reduced payment times, cost to produce
- When is this likely to impact small business?
- Recognising your business’ success - When you see a good business thriving, what are some of the hallmarks of that?
- Running a small business can be stressful, what are your suggestions to small business owners listening to this?
- How to get help from the ATO and other government organisations
- Signing up to newsletter
- Extended hours for phone support
- Phone-back option
- Payment plans
To find out more go to their website: www.ato.gov.au
Tuesday Feb 18, 2020
Tuesday Feb 18, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 18 February 2020
Did you know in 2018 the Modern Slavery Act came into affect for all businesses over $100M profit? It means they must report on the people and materials in their supply chains to prove they are not involved in what’s termed modern slavery. Whether it be working conditions, where your raw materials come from, or worse, it’s not something any business needs on their record.
So, it may not relevant to us now but we in small business know it won’t be long before this piece of legislation is coming for us too.
But what if I told you that you can opt in? Having this tick of approval might help you get that lucrative corporate or govt contract. Or really prove you’re as socially conscious as you claim. So understanding and mitigating the risks in your supply chain is ethically important.
So what is the 2018 Modern Slavery Act, the process for reporting and how is it now and into the future going to affect small businesses in Australia? Stephen and Sarah Morse already have decades of experience in this industry, some not so positive but are putting all of this into supporting businesses to understand the Act, be compliant and decrease their exposure to the Modern Slavery trade.
Welcome to the show Stephen & Sarah.
Topics we’ll be covering:
- What is the act and how does it affect small business in terms of compliance?
- Tendering process is where the majority of transparency needs to be shown
- Mandatories - affects $100 gross profit, dept home affairs administrators, approx 3000 entities at moment but likely to expand
- These entities (or those who wish to opt in) have to report every year.
- Guidelines include 7 steps, how have you investigated and consulted to mediate the risk, what KPIs are you putting in place. Reasonable steps are the expectation.
- The trickle down affect will mean all suppliers (inc small business) need to demonstrate compliance (opt-in) to maintain and tender.
- transparency (explore their supply chain risk and exposure
- Why is it beneficial for a small business to opt in (see it as an opportunity, remain competitive, tenders for govt and corporate & consumer pressures)
- What could you do to show leadership & how is this helping globally
- Attracting new talent, making it part of your DNA, KPIs
- Engaging with NGOs who are working in this space - examples, share value partnerships, the 1% theory
- It’s not just about compliance
- Broadly your small business journey and what led you to start this business and why you’re passionate about supporting small business
- Healthcare & Humanitarian backgrounds, Christian mission support
- Own faith convictions around poverty, justice & investigations in Spain & Europe free movements into different areas, porous borders, geopolitical factors,
- Taught English to business
- Completed a PHD examining socioeconomic factors of people trafficking
- Upon return to Aust we were going to return to Aust, but the campaign fell apart due to family circumstances
- Clean start, but keeping in touch with networks for modern slavery
- Talk to the legislation - how did it come about and who did they consult with?
- Legal professors, chambers
- Politically driven to happen before Federal legislation
- The global market in which we work, how does this impact small business supply chains
- What is the slave trade - definitions, inproving wages, workplace health & safety, access to healthcare, education, the broader community
- How to engage with an expert as a small business and what can you expect them to do to help you?
- Stephen & sarah - gaps analysis, risk assessment in the supply chain
- What are some of the ways we can, as business consumers, make those decisions
- Recommended orgs which have business supplies
To find out more go to their website: www.unchained.net.au
Sarah Morse, Founder and Director
With over twenty years of global leadership experience, Sarah’s work draws upon lessons learnt while leading teams in humanitarian work internationally, and as a cancer nurse in Australia.
Since the age of 17, when she visited Africa for the first time, Sarah has learned life's richest lessons from some of the world's poorest people. She is passionate about combatting modern slavery, having worked with survivors of human trafficking in Spain.
Dr Stephen Morse, Founder and CEO
With over twenty-five years' global leadership experience, Stephen brings an engaging and refreshing perspective to fight against modern slavery.
Known for his depth of insight, unique perspective and engaging presence, Stephen draws upon lessons learnt from his practical experience as a leader, and also his work in academic research on the socio-economic dynamics that undergird modern slavery. He also uses his cross-cultural leadership experience to help develop critical skills in a global marketplace.
Unchained Business Services
Unchained was founded by Stephen and Sarah in 2018. They inspire Australian companies to leaders in combatting modern slavery through their keynotes and masterclasses, and through the Readiness Framework, where they help companies to implement the Modern Slavery Act. Through this postive engagement, Stephen and Sarah encourage companies to go beyond compliance, to invest in those communities where slavery exists.
Profits from Unchained will go towards supporting the work of social enterprises that are part of the Freedom Business Alliance. These businesses train and employ modern slavery survivors in skills that are ethical, marketable and transferable.
Unchained have a team of specialists in supply chain management and procurement to help your small business identify the risk of modern slavery in your supply chain and operations, and develop an improvement strategy that will make you more competitve in the market, and attrative to an emerging purpose-led workforce.
Tuesday Feb 11, 2020
Strategic Thinking to Improve your small business efficiency
Tuesday Feb 11, 2020
Tuesday Feb 11, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 11 February 2020
It’s a significant business milestone when you can finally say my business is entirely paper free. Imagine the freedom when everything is in one place and accessible anywhere in the world? Every piece of relevant financial data at your fingertips. How do you get to that point? Where do you start to head down that liberating path? And what are the pitfalls to avoid along the way when it comes to cloud based software?
Today’s Small Biz Matters we welcome to the show by Luis Sanchez, who is the Managing Director of ReceiptBank in Australia who will share with us not only some excellent starting points for those still drowning in filing but also some top strategic thinking & advice for the FUTURE of this exciting FinTech company.
Welcome to the show Luis.
Topics we’ll be covering:
- What does the reality of going paper free mean for a small business?
- Getting time back (family) marriage
- Most time doing admin is at night when time family
- Statistics - % time spent on dealing with receipts
- The benefit to saving you money with your accounting & bookkeeping fees
- Space – 25% commercial rental space with paper!
- The positives and negatives...
- Recent events are another good reason to go paperless and have everything in the cloud
- What’s the process?
- Getting started - asking financial institutions to stop mailing you stuff!
- Auto-forwarding to a cloud place
- Do you have to rename every document? (talk about search functionality here and how far it’s come)
- Adding on the go
- Why is it a good idea for Audit purposes?
- Not missing tax deductions as a chance to reduce your tax debt
- Set & forget
- The feeling of being able to find anything within a few minutes
- The Marie Kondo- joy of tidying up
- Does this folder spark joy? If not get rid of it!
- Fading receipts
- What are the options? Google Drive / Dropbox / Products like RB
- Power of search functionality now from PDFs and JPGs is coming
- What does getting in the cloud actually mean?
- Financial services legislation and why it’s good to engage with products which meet this standard
- What should you expect from a good piece of receipting software?
- Online security
- Disaster recovery
- How to protect yourself
- The 3-2-1 system of backups
To find out more go to their website: https://receipt-bank.com/au
=================================
Luis is a Harvard-educated MBA who brings over 20 years of global experience with several multinationals including JP Morgan, General Mills, Visa and Intuit. Ten years ago, Luis moved his focus to accountants and bookkeepers. He spent seven years with Intuit in America, doubling the size of their accounting business before joining Intuit Australia in 2016 as Marketing Director. In 2 years, Luis tripled the Intuit Australia business from 53k customers to 161k customers. He joined Receipt Bank in October of 2018.
As the General Manager for Receipt Bank Australia, Luis now works closely with the Receipt Bank global leadership team to shape Receipt Bank’s strategy, scale operations and bring the benefits of real-time accounting to thousands more businesses. “Over the last 8 years, I’ve seen firsthand how the right tools can make or break a business. That’s why it’s been so inspiring to see how Receipt Bank has enabled accountants, bookkeepers and their clients focus on what matters. Thousands of firms can now spend more time helping their customers, instead of just dealing with paperwork,” Sanchez explains.
Tuesday Feb 04, 2020
Cash flow might be King but Getting Paid is the Prince!
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 4 February 2020
Cash flow is King, we all know that. But interestingly, the son of Cash Flow is Prince Invoice - the door to getting paid. But many owners can get this important part of business wrong and lose valuable time and money having to chase payments unnecessarily.
As the saying goes, ‘turnover is vanity, profit is sanity’. Even if sales are brilliant, without the cash flowing back into the business, the outcome can be disastrous.
So how can you make sure that your invoice IS paid on time AND, you don’t feel like the ‘bad guy’... you maintain your relationship with your clients at the same time?
Today we welcome Jan Reeves, author of an Amazon #1 best seller, Get Paid!! ‘The 5 Steps to Getting Your Invoices Paid on Time, Every time. Jan is going to share with us her path that led her to run her own very profitable small business, write her book and some fantastic top tips on how to get paid faster.
Welcome to the show Jan.
Topics we’ll be covering:
- What’s your background and what led you to write the book and educate small businesses all about getting paid faster
- 25 years working in credit control in corporate getting customers to pay as fast as possible - by the due date or before. First 10 years with a v successful organisation. Brilliant at customer service. Then I took that to other corporates struggling in the cash flow area.
- I started my own business in recruitment specialising in accounts receivable personnel for corporate businesses
- BUT I didn’t know about running a business myself - I almost went broke because I forgot to ‘mind the gap between invoicing and getting paid.
- Why I wrote the book: After I sold my business, I realised that one of the reasons why it was so profitable was that we got paid on time, so I never had to worry about cash flow - I just got on with selling. We were like a sales/cash machine.
- You believe getting paid is all about customer service - what lessons did you learn from running your own business
- How to get paid AND maintain great relationships - to do it well, recruitment is all about building relationships. With strong relationships there's lots of repeat business which makes the business more profitable
- Why don’t organisations pay on time?
- The misconceptions. MYTHS
- Over 50% don’t get paid because the invoice is actually incorrect, the client waits for you to call!
- 5-step process - practical tips
- Setting up clients correctly through onboarding process - what the client wants to see on the invoice. CHECK your invoices - make it easy for your clients to pay you.
- Choosing the right clients who will actually pay you! Ask for references. What’s the difference of who can pay and who won’t pay - how to recognise the difference?
- Build a relationship with the accounts person. It’s not as simple as sending an invoice. Give them a call (easily disguised as customer service)
- So the invoice goes out correctly. Half the battle.
- Then use a customer service call to check that it’s fine - right place, right person.
- If there’s a problem, your invoice won’t get paid until it’s fixed so own it. Doesn’t matter who made the error.
- And then keep on top of it...
To find out more go to their website: https://janreeves.com/
Brief bio
Jan Reeves: Author, Business Builder and Cash Flow Coach
Jan is living proof that you can run a profitable small business. Jan owned and managed one of the most profitable small businesses in Australia. Most of her competitors had profits of under 10%, many with just 3 or 4%. Jan’s recruitment company achieved 24%!
Strong cash-flow and high profitability can make a MASSIVE difference to the value of any small business. Having sold her business for a record sum, Jan now shares her proven GET PAID! systems and strategies with other business owners via her Amazon #1 best-selling book ‘GET PAID! and Self Study Masterclass.
Now all small business owners can see how easy it really is to get paid on time, increase their cash flow, profit and business value.
Tuesday Feb 04, 2020
The secrets to a successful social enterprise
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 4 February 2020
There aren’t too many of us who, in our early 30’s could’ve said we had founded a successful, world renowned social enterprise, travelled to a third world country multiple times & been inspired in business, had billionaire mentors, and then had it all crashing down around us, only to pick ourselves up & spoken publicly all over the world about that journey.
But Adam Long certainly can. He’s earned the title as the Ethical CEO through all these challenges.
A powerhouse of the social enterprise world. Adam Long is cofounder of Conscious Step: Socks That Fight Poverty, the founding CEO of Smarter Drafter, and as The Ethical CEO finds revenue for businesses that matter, such as Humanitix - a name synonymous with doing good in the events world. He’s going to share with us his journey - and it is not always warm and fuzzies smooth sailing in the not for profit sector.
Welcome to the show Adam.
Topics we’ll be covering:
Adam’s Experience
- Industrial design student pushing back against the structured education at uni & arguing that the resolution to the problems they posed wasn’t a “thing” but changes in policy, social constraints are the solution.
- The Boxing Day Tsunami triggered many years of depression. To cope with the depression, Adam started volunteering with Rotary and then Engineers Without Borders in the Philippines.
- You met Jacobia, a little girl in the village in which Adam was volunteering, who wasn’t in school. Her story showed you that small things can make a big difference.
- Adam’s first attempt to change the world was a sustainable 3D-printing business called BeeHive, founded with investment from Small Giants, the family office of Daniel Almagor (who founded Engineers Without Borders). Adam discovered that he didn’t have the skills to run a business – and it ran out of money in under 12 months. Adam had to let go two people on Xmas eve, the negativity around the feeling of losing your own and someone else’s money was awful. We are lucky for the support network in Australia (i.e. Centrelink), which gives us a chance to fail – and try again.
So what is impact investing?
- Looking for “shareholder value” that actually matches to values, rather than just a financial return. Business is the vehicle for social change.
- What’s the difference between social enterprise & NFP?
- Self sufficiency vs dependency on donations
- Examples – Conscious Step & Humanitix
- Journey of Conscious Step – idea, testing, from Glebe markets in Sydney to being worn by Matt Damon, Al Gore and Jane Goodall.
Learning from Adam
- How can you be sure the self-sustaining model of your social enterprise is working?
- The business model matters – the social impact has to be inherent in the operations of the business, not something that happens only when the organisation makes a profit. Profit can be “made to disappear”, so social impact must be made an operating cost. For example, Conscious Step donates to charities for every pair of socks made (not sold – it’s up to Conscious Step to recover the funds).
- What are some of the mistakes you made along the way that made you stray from your path?
- Knowing what skills you’re lacking and who to engage with others to help, teach or be that person – for Adam it was marketing and learned lots of different businesses and different models
So you want to start a social enterprise? Start Up Top Tips
- A social enterprise is no different to running any other business. People won’t buy your product just because it’s ethical. It needs to be the same quality, or better, and it needs to be the same price, or better. It’s why Humanitix is succeeding.
- Address root causes. You don’t want a business that is dependent on the problem staying a problem, or oppressed people staying oppressed.
- Make outrageous asks everyday – that’s how Humanitix partnered with Canva and Atlassian.
Adam continues to work with businesses that matter on their strategy and marketing.
To find out more go to his website: TheEthicalCEO.com
And if you want to use his staff discount to buy socks from Conscious Step, use the code “ADAMSENTME”.
Tuesday Jan 28, 2020
Learn from the experts - Inside knowledge & top website tips from GoDaddy
Tuesday Jan 28, 2020
Tuesday Jan 28, 2020
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 28 January 2020
One of the main hurdles to starting any business these days is a website and the whole process of going online. We all know it has to happen but it can be long and onerous and expensive if you don’t have the time or expertise to do it yourself.
It can also be daunting if you have no experience with digital marketing and a brand new idea where there are no examples to follow.
But here to help is Suzanne Mitchell, the Marketing Director from GoDaddy who will give us some inside knowledge on navigating the maze of online marketing, discuss the changing patterns of behaviour of Australian small business online and share with us some interesting facts from their recent research into a growth sector in small businesses - the disgruntled employee...
Welcome to the show Suzanne.
Topics we’ll be covering:
- The website landscape is evolving, what has GoDaddy noticed about the changing patterns of behaviour in small business in Australia over the last 5 years?
- Are entrepreneurs still “buying up” multiple domains as a form of protecting their name and IP or are they using other marketing tools to own their name?
- In your opinion are small businesses better at positioning themselves online as the experts, or do we still have more to learn from corporates?
- What are your top tips to improve the functionality of a small business website and accessing your ideal clients?
- What about the tools available to improve digital marketing?
- Tell us about the recent white paper which explored the entrepreneurial spirit of Aussie workers & what does this mean for small businesses?
- One third of workers were interested in setting up their own businesses
- Is there a correlation between this and the likelihood of these workers becoming entrepreneurs? (there was a distinct shift towards a younger demographic)
- But 62% said it was too expensive to start a new business - why do you think this was?
- What can we do to support our employees’ who are dissatisfied?
To find out more go to their website: https://au.godaddy.com/